---

Tuesday, September 30 — 4:00 PM (1 hour)

Recruitment Playbook: How to Keep Students Enrolled

Presenters: Marie Campanaro & Barb Patterson

Develop your recruitment playbook with multiple strategies for attracting and retaining world language students in your program. Compile materials which educate the school and local community that learning another language has a meaningful purpose. Explore successful world language programs and district incentives as well as collaborations with post-secondary institutions. Show students that proficiency in another language is attainable, a real-life skill, and gives them a competitive edge in college and career through the action steps and resources provided.

Marie Campanaro graduated magna cum laude with a BA in Secondary Spanish and English Educ from SUNY Brockport, and an MA in Elem Educ with a concentration in Bilingual Multicultural Educ. Now retired, she taught ELA and Spanish for 38 years. She has National Board Certification in WLOE. She was awarded the Lifetime Enrichment Grant: Nurturing Creativity in the Classroom; NYSAFLT Embassy of Spain Scholarship to Salamanca, NYSAFLT’s President Award, the Ferdinand DiBartolo Distinguished Leadership Award, NYSAFLT Anthony J. Papalia Award and JNCL-NCLIS Power of Advocacy Award. A past president of NYSAFLT, she remains involved as Public Advocacy Co-chair. 

Barbara Patterson holds a B.S. in Secondary Education Spanish, M.A. in Spanish and a C.A.S. degree. Barbara has taught Spanish for 31 years with experience in suburban, city and rural school districts. She is the committee chair of the NYSUT’s World Language Subject Area Committee and is the Co-chair of the NYSAFLT’s Public Advocacy Committee. As a Project Support Specialist at SUNY Oswego, Barbara works in conjunction with OBEWL at NYSED. Barbara served as NYSAFLT’s Assistant Director and LECNY’s Webmaster, Past President, President and Vice-President. She is the recipient of NYSAFLT’s President Award and received the Anthony J. Papalia Award with her Advocacy co-chair Marie Campanaro.

This special workshop is offered free of charge to any teacher of a world language working in a NYS school, including district, charter, and non-public schools, as well as BOCES and RBERN employees. These workshops qualify for CTLE credit for world languages. When registering, you must use a school email address. Email addresses not associated with a school in NYS will be denied access to the workshop. 

REGISTER NOW

---

Check back in the fall to see our complete 2025-2026 Virtual Workshop lineup. 

---